A fourth daily flight is being introduced by Virgin Atlantic between Heathrow and New York’s John F Kennedy airport.
The increased frequency from the winter means there will be a combination of morning and evening flights from both major New York airports.
The new service starts on October 28 with timings designed to give seamless connections onto other routes via London such as Delhi, Dubai and African destinations.
Chief executive Steve Ridgway said: “New York has always been important to Virgin Atlantic – it’s where it all started with our first flight from London to Newark in 1984, and last year we carried more than 500,000 passengers between Heathrow and JFK.
“We have managed to grow our customer numbers across the Atlantic in the face of increased capacity and bigger airline alliances.
“We are confident that this additional service, combined with our recent product enhancements, will enable us to continue to increase our market share into New York as we offer our award winning product and service to even more customers.”
The westbound flight will depart daily from Heathrow Terminal 3 at 7pm arriving into New York at shortly after 10pm local time. The return service will complement the airline’s existing overnight flights into Heathrow, leaving New York JFK Terminal 4 at 8am and arriving in London at 8pm local time.