Aito Specialist Travel Agents has revamped its popular booking incentive All Stars scheme to reward all members who book Aito operators and attract new recruits.

The new Aito All Stars 2.0 incentive scheme, unveiled at this year’s joint AITO operators and agents conference in Madeira, will allow agents to earn one credit, worth £1, for every booking with an AITO operator.

The total amount earned by an agency at the end of each year can then be redeemed against up to 50% of its AITO membership fee.

The changes represent the first revamp of the scheme since its launch in February 2010.

Aito Specialist Travel Agents chairman Oliver Broad said: “The membership fee for one branch is just under £400 a year but we know in these difficult times that money is increasingly important to members and we want to introduce a fairer scheme. We also want to attract new members.”

In the past only top-selling agents have been rewarded, with monthly league tables showing the agents making the most bookings of the 30 AITO operators signed up to the scheme. They receive monthly prizes, fam trips and annual awards.

Broad added: “The main feedback we have had is that it’s always the same agencies at the top of the table. We also want to reward those agents just doing a few bookings.”

In future, the scheme is likely to be rolled out further to allow agents to earn credits to redeem against conference fees or training events.

Broad said the scheme would also be a strong message to agents considering joining the organisation, although there are no set membership targets.