All-inclusive holiday specialist Club Med has predicted that the premium all-inclusive holiday sector will double within the next five years.
Speaking at the launch of its latest all-inclusive report today, managing director of Club Med UK Laurent de Chorivit said: “This report was commissioned to help us understand better our consumers and also examine the potential of the UK holiday market.
“The research shows that the premium all-inclusive market will double in the next five years – an exceptional opportunity for Club Med.”
Other findings from the report, conducted by GFK Ascent, showed that the UK all-inclusive market has grown by 32% in the last five years, and that one in four all-inclusive holidays booked is a premium all-inclusive getaway.
Club Med defines premium all-inclusive as four and five star hotels that offer higher quality inclusions, such as gourmet restaurants and sports activities.
The report found that British travellers cited ‘value’ as the most important reason in booking an all-inclusive holiday, and one in ten Brits are looking to book an all-inclusive holiday this year.
To prepare for the increase in demand for more luxurious holidays, Club Med has announced the launch of two new premium all-inclusive resorts, including Club Med Pragelato Vialattea, set in the Italian Alps and opening in December 2012, followed by Club Med Belek, opening in Turkey in spring 2013.