A multi-media regional advertising and direct marketing push is being instigated by Fred Olsen Cruise Lines.
The campaign will focus on Newcastle and Kent to support sailings from the port of Tyne and Dover.
A national, multi-channel TV campaign started on Monday, focusing on the line’s new 2013-14 cruise brochure and encouraging early booking.
The regional campaign runs through to July and will be supported by inserts in regional press, followed up by a direct mail campaign later next month.
The promotion includes outdoor posters in key sites, as well as smaller posters at bus stops in key locations in Newcastle town centre, and a number of locations in Kent, within driving distance of Dover. In addition there will be bus-side posters in Newcastle.
The Newcastle posters feature the line ‘Tyne and Where?’ while the Kent posters use the line ‘They Think it’s all Dover; it is Now!’
The message focuses on the choice of cruises and destinations available from both these key ports.
Marketing services manager Justin Stanton said: “We are investing heavily in this campaign, focused on two of our most important sales areas, and two of our key departure ports.
“The multi-media approach will make Fred Olsen Cruise Lines unmissable in these regions and we hope our travel trade partners will take full advantage of this considerable investment and use the excitement created by it to focus on early bookings of our great range of cruises for 2013-14.”