Specialist operator for disabled people Enable Holidays has acquired Ken Towe Travel and rebranded the agency as Inspirational Holidays.
Staff at Abta company Ken Towe Travel, led by founder Maggie Towe, will continue to operate from its Walsall base under the new name.
A website www.Inspirational-holidays.com has been launched to support the business.
Enable Holidays owner Lynne Kirby said: “We felt the name needed to embrace the changes that holidaymakers are now seeking, tailor made holidays, each one individual, booked by someone who cares.”
Inspirational Holidays will continue to work with preferred partners, such as Inghams, Royal Caribbean International, Sandals and Star Clippers.