The majority of late bookers are opting for week-long holidays this summer, Thomson and First Choice say.
The Tui Travel operators will see 46,000 passengers fly from 18 UK airports as the busiest time of the year gets into gear, with many deciding to head abroad at the last minute due to the poor British weather.
Week-long holidays attributed for 67% of last week’s late bookings, according to the operators.
Majorca and the other Balearic islands, Turkey, Cape Verde and Mexico are all favourites.
Other popular destinations include Greece, Portugal, Fuerteventura and Florida.
There is a rebound in interest in North Africa with Egypt and Tunisia attracting holidaymakers back after the political changes last year. Morocco is also in favour.
Thomson and First Choice have agreed to cover the extra cost of the recent rise in tourism VAT in Spain.
Late trading general manager Steve Perridge said: “I think all this rain has certainly had an effect on the way people are booking late holidays as those who were perhaps thinking of staying in the UK this summer have suddenly thought, actually let’s get away and spend some quality time together in the sunshine.
“In terms of our most popular hotels, both the four Sensatori resorts for Thomson and the 11 Holiday Villages for First Choice have done very well this summer.
“People are looking to spend their hard-earned cash on holidays they know will deliver and which have their meals and lots of activities included.”