London hotel prices during the Olympics are up an average of 70% on the same time last year.

Rates reach a high of £193 on August 5, the night of the men’s 100m final, according to online booking firm TravelClick.

Hotel bookings for the capital are looking “healthy” with committed occupancy at an average of 80.4% over the Olympics period, the company said ahead of tomorrow’s opening ceremony.

The busiest night so far during the games is now next Tuesday (July 31), which currently has a committed occupancy of 85.8%. This is the night before the men’s road cycling individual time trial final takes place.

“It seems that the ‘Wiggins effect’ is continuing into the Olympics as he aims to add Olympic Gold to his 2012 achievements,” the company said, referring to British Tour de France winner Bradley Wiggins.