Page & Moy Travel Group boss Ian Smith is being elevated to the role of chief executive of parent company All Leisure Group.

The move is part of a series of senior management changes following the takeover of the escorted tours specialist by All Leisure in May.

All Leisure chief executive Rob Bryant takes the new standalone role of cruise fleet director, responsible for all aspects of the operation of the group’s four vessels – Minerva, Voyager, Discovery and Hebridean Princess.

All Leisure finance director Neil Morris takes the new role of chief operating officer while Page & Moy finance director Chris Gadsby becomes group finance director.

Morris will be primarily responsible for implementing synergies within the group, a statement said.

“The acquisition is wholly aligned with the group’s strategy and has excellent commercial rationale, as it both reinforces All Leisure’s existing market positions offering holidays to customers in the same age profile, and increases its exposure to new markets,” the company said.

The announcement coincided with All Leisure establishing a joint venture with Cruise and Maritime Voyages to run the ship Discovery under the CMV brand from February next year.