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CityJet launches new pricing model and route to Germany

CityJet has unveiled a new three-tier fare structure in a bid to simplify its pricing and make it more transparent for customers.

The company said the new pricing model reflects CityJet’s predominantly business-focused customer base, as well as dovetailing with the needs of its growing leisure market.

The airline also revealed investment in a simplified website interface, as it expands its network into Germany by launching a daily service to Münster-Osnabruck from October 29, 2012, and a twice-daily service to Nuremburg from January 27, 2013.

The new pricing model will see CityJet introduce three separate fare levels – CityPremium, CityFlex and CityValue.

CityPremium offers a fully flexible, fully refundable fare which can be changed or cancelled at any time up to 15 minutes before departure for no extra fee, with prices starting from £449 return, including all taxes and charges.

CityFlex is aimed at both SMEs (small and medium-sized enterprises) and leisure passengers travelling in economy. The fare is also fully flexible and fully refundable and can be changed or cancelled up until 15 minutes before departure for no extra fee, with lead-in fares starting at £219 return including all taxes and charges.

CityValue is a non-refundable fare which can be changed for a fee of £60 and any difference in the fare price up to 15 minutes before departure. Lead-in fares start from £99, including all taxes and charges.

The airlines has said the new website means signposting is much clearer and cleaner, making navigation swifter across all pages.

The company has also announced that its cabin and flight deck crew will soon be sporting a new uniform, designed by Christian Lacroix, which will be introduced across the network from December 1, 2012.

CityJet chief executive Christine Ourmières said: “We reappraised our fare structure in light of customer feedback and demands for a more adaptable format.

“The majority of our passengers are business flyers and whilst their budgets may differ depending on whether they are a corporate or an SME, their need for flexibility does not.

“We have therefore implemented a uniquely transparent, market-leading three-tier fare configuration offering straightforward flexibility right up to the eleventh hour.

“In addition, we’ve invested in a simplified website interface to help our customers change their travel plans swiftly and easily.”

On the airline’s first routes to Germany, Ourmières said: “There’s quite significant corporate opportunities for business travel on this route. It’s a new area of development for us. We are very excited.”

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