Silversea Cruises has introduced a new fare structure with immediate effect, together with a guarantee programme, in a bid to encourage early bookings and reassure consumers they won’t lose out if prices fall later on.
The luxury cruise line is rolling out new Silver Privilege fares on all 2013 and 2014 voyages, which will reward guests who book early by offering the best possible fares, as well as being able to select their desired suite when the best inventory is available.
The company is also introducing a Fare Guarantee Programme for all voyages departing on or after June 1, 2013, effective for new Silver Privilege bookings made on or after November 1, 2012, to protect early-bookers if prices fall after they have booked.
With the new guarantee programme, guests are assured that when they plan ahead and book early, if Silversea reduces the Silver Privilege fares on the voyage after a booking has been made, the guest can request an adjustment equal to the amount of the fare reduction in the relevant suite category.
The adjustment will be in the form of a shipboard credit, suite upgrade, future cruise credit, fare reduction or other method.
Silversea has said that the new fares are easy to understand, “so consumers know exactly what they are paying for”, and guests will pay only for the holiday components they desire.
Mike Bonner, Silversea general manager for the UK, Ireland & Middle East, said: “By offering one simple price with our new Silver Privilege fares, we’re making it easier for consumers to cut through the clutter that’s in the marketplace and understand the actual price of the components of their holiday.
“Additionally, when these new fares are enhanced by our Fare Guarantee Programme, our guests can plan their holidays far in advance, taking advantage of the best suite availability, and also enjoy the peace of mind in knowing they will be protected should those fares be reduced.”
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