A £3.5 million second part of Thomson’s ongoing ‘Holidays Just Got Better’ marketing campaign breaks with TV adverts on Saturday (December 22).
The Tui Travel operator claims this is the first time that a travel company has produced a two-part campaign, following on from autumn’s Boeing 787 Dreamliner ads.
The new promotion showcases hotels by using a combination of nostalgic and specially created images to contrast the old with the new.
The ad takes an affectionate look at holidays over the last 50 years and compares them with the modern holiday experiences offered today.
The aim is to clearly communicate that Thomson has moved on from selling traditional packages to offering modern holidays that are designed around specific customers’ needs.
Airing during prime-time slots for the next few weeks during the peak selling period for summer 2013, the advert will be supported by print and online advertising, video on demand, email marketing, social media and PR.
It will also incorporate window photo mosaics created earlier this year, which combine hundreds of holiday photos taken by local people over the last 50 years, some of which are customers’ and competition winners’.
Tui UK & Ireland marketing director Jeremy Ellis said: “The ‘Holidays Just Got Better’ campaign is creative and cutting edge, reinforcing Thomson’s industry-leading position.
“Just as our Dreamliner campaign showcased how far air travel has come since the 1960s, this campaign illustrates exactly how our hotels have changed.
“We’ve placed a huge emphasis over the last few years into ensuring we offer the most modern, comfortable and relevant facilities for our customers and are really proud of how we have developed the holiday experience.“
First Choice’s all inclusive campaign – ‘There’s no feeling like going all inclusive’ – will relaunch on Christmas Eve morning.