Southend is gaining an air link with Scotland with a new service being launched by easyJet.
Flights between the Essex airport and Edinburgh will run six times a week from May 2.
Fares go on sale today (Thursday) at £31.49 one way, based on two people travelling together.
The budget carrier is basing a seventh aircraft at Edinburgh airport from next month and is launching routes to Reykjavik, Hamburg, Berlin, Copenhagen, Prague and Dubrovnik.
The airline’s Scottish head Hugh Aitken said: “The new link will provide greater flexibility for business travellers as they can now choose between Edinburgh and four different London airports covering all main access points to the city.
“The new route will create 100,000 additional seats between Edinburgh and London to make travelling between the capital cities even easier.”
Scottish Chambers of Commerce chief executive Liz Cameron, said: “London remains a critical market for Scottish businesses and with the developments in east London and the Thames Estuary I am sure this new link will prove popular.”