Royal Caribbean International has launched an advice line staffed exclusively by mums and dads to help agents grow their family holiday sales.

Dubbed the ‘Royal Mums and Dads’ advice line, the specialist service is operated by parents who work for Royal Carribean and have experience of planning, booking and taking family cruise holidays with their own children, as well as giving first-hand advice to first-time cruisers.
The Royal Mums and Dads can answer questions from agents about selling family cruising, from what is on offer to keep children entertained, to health and safety questions.
Royal Caribbean International said it promises that all of the staff on the Royal Mums line have cruised recently, many of them several times in the last few years.  Some of the Royal Mums have teens, while others have younger children, so they are able to offer “frank and insightful feedback” on what to consider when cruising with children of different ages. 
In addition, Royal Caribbean’s Cruising for Excellence Online e-learning programme has also added content to further assist agents in selling family holidays at sea. 

This includes information on the Royal Mums and Dads on the home page, an extra page on the Essential Training module for Kids & Teens, and accessible bite-sized chunks of information which will be located around the virtual H20 environment, for agents to locate and earn nautical points as they navigate the site. 

Today, as e-shot is due to be sent to more than 20,000 agents registered to use Cruising for Excellence Online, with more information on the Royal Mums and Dads line.
Honorary ‘Royal Mum’ and head of trade sales Nicki Tempest-Mitchell, mum to seven-year-old Lydia and Ollie, aged 10 months, said: “Trying a new kind of holiday for the first time can be daunting so, by giving parents the reassurance that they can talk to a mum or dad who has already cruised with their children, we hope to share our favourite family holiday memories and provide all the information that a diligent mum or dad would want to know before taking to the ocean waves with their children.

“We hope to assist agents in converting a sale by offering our own expertise to reassure clients looking at cruising for the first time.”