World Travel Market has renamed its senior WTM Meridian Club as WTM Buyers’ Club, bringing it in line with other Reed Travel Exhibitions including Arabian Travel Market.
The Meridian Club celebrated its 21st anniversary in 2012, with more than 240,000 visitors attending with Meridian Club status over that period.
WTM claims the club is “the leading business network in travel”, and credits it with playing a significant role in the record £1,859 million in industry deals facilitated at last year’s event.
Organisers believe the name change will better reflect the club’s role in connecting buyers and suppliers of travel products.
Fiona Jeffery, Reed Travel Exhibitions chairman of World Travel Market, said: “2013 is the perfect time to rename WTM’s key buyers’ club following Meridian Club’s 21st anniversary at WTM 2012.
“WTM Meridian Club has led the way for more than two decades in giving buyers the right environment and opportunities to conduct business with the global travel and tourism industry.
“The name change to WTM Buyers’ Club will see WTM continue and improve upon its offer to buyers to make sure it provides the perfect business environment to negotiate with exhibitors.”