Travel agents specialising in selling cruise holidays will soon be able to benefit from new learning opportunities being introduced by the Association of Cruise Experts (Ace).

The ‘firsts’ being unveiled by Ace include a River Cruise Showcase in Birmingham, a dedicated showcase focusing solely on ex-UK cruising in Newcastle, a Family Cruise Expo in Southampton and a Luxury Cruise Expo in Dover featuring three luxury ships for the first time.

The Family Cruise Expo in April will highlight the number of family holidays on offer and will include the opportunity to visit the new Norwegian Breakaway as part of Norwegian Cruise Line’s launch celebrations, as well as a short conference session with experts in family cruising.

The Luxury Cruise Expo in September will feature Crystal Symphony, Crystal Serenity and Seabourn Sojourn over a two-day event that also includes an exclusive dinner at Canterbury Cathedral.

Ace director Andy Harmer said: “These various events highlight the diversity within cruising and offer agents a great opportunity to understand what makes each of these sectors so appealing to customers – both new to cruise and regular clients.

“The showcases bring together a number of cruise lines so agents can appreciate each of their particular key selling points while the expos provide an ideal opportunity for agents to go on board and see the product for themselves.”