Former Royal Caribbean Cruises vice president international Magnus Wrahme has joined Hurtigruten as senior vice president global sales.
Wrahme, who has been running his own consultancy business for a year, will be responsible for improving the Norwegian line’s international profile.
Chief executive Daniel Skjeldam said: “His extensive experience from over 13 years in the international cruise industry and many years in other areas of tourism will be of great benefit to us in the future.
“International competition is tough and his global experience in this market, coupled with his broad network of contacts, will help put Hurtigruten even more firmly on the map.”
Wrahme described Hurtigruten as having “unique international sales potential”.
He said: “This will be a very inspiring task and I am pleased to join a brand with a truly global customer appeal.”