Expedia has teamed up with Ogilvy & Mather on its new TV campaign, highlighting the message ‘Travel Yourself Interesting’.
The multi-million pound campaign, which plays off the insight that travel enriches life, will run across TV, print, online and social media throughout June and July. The ads wil also be shown at rooftops cinemas across London.
The two TV adverts, one set in an office and one in a yacht club, each feature characters who have attracted attention because they recently ‘travelled themselves interesting’.
Gerry Human, chief creative officer for Ogilvy & Mather, said: “I think it’s brave and smart of Expedia to avoid clichéd travel advertising in favour of a campaign that’s more about what you get out of travel than where you go.
“Not only that, the world might even be a better place if everyone was a bit more interesting.”
Andrew Warner, senior marketing director EMEA at Expedia, said: “Who hasn’t come back from a trip having learned something new – either about a place or just about themselves?
“When we return from our travels, we have gained knowledge and experience which shapes our lives and gives us something new to share with our friends and family. We see travel as an investment, rather than a luxury.”