President Obama’s US administration is due to reiterate its support for the travel and tourism industry at a major trade show on Monday.
Kenneth Hyatt, acting deputy under secretary of commerce for international trade, is due to open the International Pow Wow (IPW) conference, and announce 2012 visitor numbers.
Travel and tourism accounted for 27% of US services exports and 8% of total exports in 2012, and is responsible for 7.7 million jobs. The sector is worth $1.4 trillion to the US economy.
In addition to revealing the visitor statistics, Hyatt is also expected to update delegates on the President’s national travel and tourism strategy, which aims to attract 100 million international visitors a year by 2021.
The Obama administration has already overseen the creation of Brand USA, the first country-wide marketing and promotional body for the US.
The organisation unveiled its first marketing campaigns at IPW last year, and is responsible for consumer marketing and trade relationships in the UK.