Kuoni is to double the number of concessions in John Lewis stores with the opening of four new outlets.
The operator will feature in department stores in Brent Cross, Aberdeen, Welwyn and Leicester.
These follow the opening of branches in John Lewis in London’s Oxford Street, Southampton, Reading and Cardiff in autumn 2012.
Kuoni also has a growing retail network of 22 branded high street stores and five independent partnership stores.
The concessions will continue to combine the look and feel of the two brands, with John Lewis furniture and Kuoni fittings.
As part of the brand partnership, Kuoni is promoting John Lewis travel insurance and is the travel partner for the John Lewis Gift List. This service allows wedding guests to contribute to a Kuoni honeymoon.
Kuoni UK managing director Derek Jones said: “We are delighted our brand synergy with John Lewis has been so successful for both businesses and we’re really excited to have the opportunity to grow our partnership further and open four more concessions in autumn 2013.
“We strive to put our customers at the heart of everything we do and they really value the expert personal knowledge we provide. The success of our high street stores has shown that the best way to truly understand their needs is to spend time with them face to face in comfortable and inspiring surroundings.
“The new concessions will allow us to bring our unique approach to travel retailing to even more locations around the UK.”
John Lewis commercial operations director Sean Allam said: “John Lewis customers have embraced the idea of buying holidays in our department stores, and we’ve been impressed at how well the concessions have performed.
“We’re seeing that customers want the expertise and advice they can get from visiting a branch, which in turn drives footfall to our shops and helps John Lewis to differentiate further our offer on the high street.”