Online travel specialist Directline Holidays has appointed a new head of product marketing.

Joining from Teletext Holidays, Kay Bustin will oversee the Directline’s product and price mix and will be responsible for developing and marketing new products.

She has previously held sales and marketing positions with Virgin Holidays, and Cara Hotel Marketing.

Maria Whiteman, chief executive of Directline Holidays, said: “With Kay’s excellent tour operator background and her proven product and marketing track record, we’re confident that she will enhance the merchandising our product and further develop our product range to meet the needs of our customers and our business”.

Bustin added: “I’m looking forward to developing new product strategies and strengthening relationships with existing suppliers as part of the strong team at Directline Holidays.”