Bookings to Egypt have slumped by more than half (62%) in the immediate aftermath of the recent internal unrest.
Week on week comparisons by travel technology specialist Multicom show that holidaymakers adopted a cautious approach despite Foreign & Commonwealth Office advice that Red Sea resorts were safe to continue visiting.
The news follows Sunshine.co.uk research showing that more than half of British holidaymakers would ignore FCO advice.
Multicom previously reported that Sharm el Sheikh was outselling its closet rival by almost two to one with 17% of sales via its FindandBook service in the peak post-Christmas booking period.
Managing director John Howell said: “These figures highlight just how fragile the travel market can be and despite our confidence in the resilience of UK tourists while the uncertainty remains bookings may be further hit.
“We will continue to monitor the situation closely, but Egypt’s woes may well see other destinations such as Greece and Spain benefit which will be a welcome boost to their frail economies.”