THEGuernsey Tourist Board has set up three specialist discussion groups as part of a project to create a 10-year plan for tourism.
The groups will cover marketing, product development and public-sector development.
They will then report back to the GTB, which is aiming to publish its plan in summer 2000.
A GTB spokeswoman said it was trying to reposition Guernsey in the tourismmarket.
“Traditionally, it has been a holiday destination for one week or two weeks, but in the last six months it has been positioned as a short-break year-round destination,” she said.
Plans are afoot to open a museum near to to the former home of Victor Hugo, who wrote his famous work Les Miserables while living on the island. A new five-star hotel and casino and a thalassotherapy centre are also in the pipeline.
The GTB is in the midst of a consultation exercise involving the public and private sectors and the islanders themselves.
Premier Holidays, Thomas Cook, Condor Ferries and Jersey European Airways are among the companies which have been asked to give their views on the future of tourism on the island.