Regent Seven Seas Cruises has created the new position of trade marketing manager for UK and Europe.
Ben Smith is based at the company’s offices in Southampton and now reports directly to Cecilia Abert, sales and marketing director for the UK and Europe.
Smith’s role will be to develop trade marketing initiatives across Regent’s entire UK and EMEA territory, creating new online training programmes, product presentations for various markets, sale and promotional tools, and communications and marketing support for agents.
A spokeswoman for the cruise line said: “His appointment firmly underlines the line’s commitment to working and supporting the agency network.”
Smith said: “I am delighted to be joining such a successful team where I can utilise my existing field sales/trade marketing experience returning to the cruise industry – an industry I am very passionate about.”
Abert said: “I am thrilled Ben is joining the Regent team. To continue achieving our growth in sales both in the UK and Europe, we need to focus on educating, engaging and informing agents to capitalise on the motivation we’ve seen from our agent partners in selling Regent cruises.
“He is a welcome addition to our marketing team.”
Smith joins with seven years of trade experience within both field sales and trade marketing in the technology industry. He also previously worked onboard ships within an entertainments team.