Fred Olsen Cruise Lines is looking to encourage more new-to-cruise bookings by offering to fly customers home and refund their fare if they don’t enjoy their sailing.

The line said Fred’s ‘Enjoyment Promise’ was the biggest initiative of its kind to take place in the UK to encourage more people to try cruising.

The promise is only valid under strict terms of conditions on bookings made before February 28 for depatures of more than 14 weeks ahead, and on cruises of between seven and 35 nights.

As part of its new turn-of-year sales drive, the cruise line has also launched a new campaign.

The new ‘The more you buy, the more you save’ campaign will run until February 28 and is valid on all 2014/15 cruises of six nights of more.

The aim is to encourage guests to make multiple bookings in the same transaction, but it will also offer a discount to customers wanting to make a single booking.

A spokeswoman for the cruise line said a quarter of the UK market books two or more cruises within a 12-month period.

Customer buying one cruise will save 10% and those booking two cruises will save 20% on both cruises, while people booking three or more cruises will save 30% on all sailings.

Those who have already booked a cruise in 2014/15 will receive 25% off if they book a second cruise, or 30% off if they book a third.

Nathan Philpot, sales and marketing director for Fred Olsen Cruise Lines, said: “We are extremely excited to be launching our new turn-of-year sales campaign, and we hope that our guests will take advantage of our great-value ‘The more you buy, the more you save’ campaign.

“We have created a tempting array of cruises to take our guests on wonderful journeys of discovery. We have carefully crafted the itineraries to coincide with special events, such as the fabulous Funchal Flower Parade, the exhilarating Isle of Man TT Rally, the Oslo Regatta and the truly magnificent Canaries Perseid Meteor Showers – so that guests can get even more from their holiday.”