A new marketing director has been recruited by Celebrity Cruises in the UK and Ireland as part of a restructuring.

Toby Shaw takes the newly created role of director of marketing and PR, heading a dedicated 11-strong team.

He has 12 years of marketing experience having held senior roles at Sony Europe and Heineken, including pan-European roles such as partnership work with the James Bond franchise and FIFA.

Shaw joins the new Celebrity Cruises senior leadership team headed by UK and Ireland managing director Jo Rzymowska.

He will be supported by head of PR Louise James, brand manager Naomi Fisher, e-commerce marketing manager Alice Johnson and a 121 marketing manager. 

The new Celebrity Cruises line-up also sees a dedicated 16-strong sales team headed by Nicki Tempest Mitchell as director of sales and supported by head of sales Michael English.

The new marketing role has been created following a decision earlier this year by parent company RCL Cruises to develop separate teams for its three evolve its UK and Ireland businesses from January 1. 

Rzymowska said: “As Celebrity Cruises continues to evolve as a brand we are developing the business to meet our growing targets.

“The new marketing and PR team, headed by Toby Shaw, comes as part of a new structure that sees extensive investment and will lead to some very exciting campaigns for us.

“His experience of consumer brands is sure to be a great asset for us as we continue our strive to grow the market share of cruise in the broader holiday sector.

“I’m excited to be working alongside someone with his knowledge, creativity and strategic thinking.”