Eurocamp has launched a new ad campaign to highlight the brand following its re-launch.

The ‘Born Free’ TV adverts will run from Boxing Day until March 30, as part of Eurocamp’s turn of year campaign.

Eurocamp is to be sold through the trade for the first time after the Keycamp brand was dropped by parent Holidaybreak, bought by Cox & Kings in 2011.

Three adverts will run; a 60-second one and two 30-second adverts.

All footage was shot in and around Eurocamp locations in France, including the Dordogne, the Vendee and the Pyrenees.

Eurocamp is targeting specific audiences through sponsorship activity with the Good Food TV channel and children’s channel Nick Jr, as well as reaching digital audiences through ITV Player and 4oD.

Chris Hilton, head of brand at Eurocamp, said: “Relaunching Eurocamp and reaching out to new audiences through this integrated marketing campaign will allow us to communicate all the possibilities of a Eurocamp holiday.

“From the hundreds of locations across Europe’s finest destinations, the range of accommodation available, to the flexible travel and duration options and countless activities on offer – all aimed at liberating customers’ holidays and facilitating an experience that offers greater flexibility, informality and variety.”