Plans have been approved to replace one of Leicester Square’s oldest cinemas in London with a hotel.
The Edwardian Group will replace the Odeon Cinema West End with a ten-storey block comprising a hotel, spa and a two-screen cinema.
Westminster City Council said the development would create 400 jobs.
Objectors had claimed the scheme would damage the “cherished heritage” of Leicester Square, the BBC reported.
Edwardian Group chief executive Jasminder Singh said the green light was “great news” for the West End and paved the way for “redevelopment of an iconic London destination” which Odeon supported.
“It will provide London with a modern destination hotel, fulfilling the demands of the future visitor to the capital, as well as those living in the city,” he said.
“Additionally, we believe this will strengthen Leicester Square’s position as Europe’s flagship red carpet destination.”
Deputy leader of the council Robert Davis said: “This will bring a renewed vibrancy to one of London’s most exciting areas and provide a new focal point for Leicester Square itself.
“I think it will be a superb addition to the spiritual home of British entertainment and cinema.”
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