P&O cruises is giving away ten Fiat 500s, ten trips to Venice and 500 dinner vouchers as part of a campaign to promote its Mediterranean fly-cruises.

The cruise line is also giving away 100 cruises to agents who have achieved Commodore status on its online training course and is to launch reduced agent rates for the first time.

Launching the trade promotion, Chris Truscott (pictured), sales and distribution support director, said the Italian Extravaganza campaign was in direct response to feedback from agents.

“It’s a big promotion and to me it’s very important that travel agents understand the product more,” he said.

“We wanted to give them some recognition and rewards for what they do.”

Every booking made online for a fly-med cruise on Ventura between February 1 and March 30 will be placed into a weekly prize draw. A Fiat 500 car will be given away each week during that period, as well as the £20 dinner vouchers and Commodore cruises.

In addition the top ten individual bookers during the entire campaign will be whisked off to Venice for a trip hosted by the cruise line. One of those ten will also win a Fiat 500.

Truscott added: “I hope agents can see how strongly we value what they do and how much we want to engage with them.”

The Mediterranean go-cruises lead in at £599 for seven nights but the new agent rates are £379 or £579 for 14-nights. 

The cruise line has recently be pushing its Mediterranean fly cruise options from Venice and Genoa by adding seven more regional departure airports and making the flight section of the booking commissionable for agents.

Truscott said all the work to promote the fly-cruises had come off the back of the Agent Matters scheme, which involved getting feedback from agents.