Smoketels.com, a new online reservation service dedicated to hotel rooms which allow smoking, is being introduced this week.
The US service covers more than 250,000 rooms in over 100,000 hotels worldwide.
The site was designed to save travellers time surfing the internet searching for smoker-friendly hotels.
Smoketels.com claims it is becoming increasingly harder to find hotels that offer smoking rooms, and the majority of other online travel reservation sites make it difficult for users to even identify if a hotel offers smoking rooms.
A spokesman said: “You have to search through their site, click on a hotel, then see if they have a smoking room or not.
“It can be quite time-consuming and frustrating, and often this information is not made readily available.”
The California-based Smoketels.com website was created to allow travellers to choose from a range of low-cost to luxury rooms without smoking restrictions. It includes photographs of all participating hotels.
The site claims to offer competitive rates as well as a low-price guarantee.