P&O Cruises took more pre-registrations in one day last week for new ship Britannia than in a whole week for Azura before it launched in 2010.
Marketing director Christopher Edgington said pre-registrations, targeted at past passengers only, allowed clients to put their name down for specific cruises but not cabins.
The maiden voyage, a 14-night Mediterranean cruise departing March 14 2015, was in high demand, as was a 12-night round-Britain cruise in July. They open for sale on March 27.
Speaking at Britannia’s float out – the moment when the dry-dock is flooded and water hits the hull for the first time – Edgington said: “Our past passengers are really excited about Britannia. We have created a ship that is right for them and for people who have never cruised by enhancing our signature features and adding exciting new ones.”
They include a new cookery school devised by TV chef James Martin, the Limelight dining and cabaret club, and a Mediterranean-style Market Café serving charcuterie and sweet treats from TV’s Cake Boy Eric Lanlard.
Michelin-starred chef Atul Kochhar and wine expert Olly Smith, who have venues on other P&O ships, are also part of Britannia’s culinary line-up. Instead of a restaurant, Marco Pierre White is creating dishes for gala nights in the dining rooms,
Hebden Bridge-based agent Louise Hunt, who works for Travel Counsellors, won a P&O competition to be Madrina, or godmother, for the float out, at the Fincantieri shipyard in Monfalcone, Italy. A bank worker until last year, Hunt admitted she was both nervous and excited. She said: “This is quite surreal, quite incredible.”
This is a community-moderated forum.
All post are the individual views of the respective commenter and are not the expressed views of Travel Weekly.
By posting your comments you agree to accept our Terms & Conditions.