One tool to measure advertising performance across all channels… too good to be true?
Seemingly not.
Following a soft launch at World Travel Market in November, it’s full steam ahead with the deployment of this innovative software developed exclusively for clients of travel marketing specialist, Accord Group.
Insight from the Accord Group, is an easy to use, yet sophisticated tracking platform which tracks and reports on offline and online conversions in real-time – including their marketing channel or traffic source, caller or visitor metrics, and related campaign creative.
How does it track?
The unique software monitors both online and offline activity through a combination of unique telephone numbers and web analytics, delivering real-time reporting on your marketing campaigns.
Measuring performance across offline and online channels has previously only been possible by analysing different datasets using different tools. Insight provides simple, accessible reporting on all conversions (offline calls, online calls and online actions) in one place.
All calls and website actions are automatically tied back to the marketing source, with full cost, media and cost per call metrics attributed, providing total transparency over the effectiveness of each campaign.
In short, the software provides the ability to review and refine campaign spends to drive down the cost per call and boost ROI.
Boosting ROI
“We are fundamentally committed to adding value for all of our customers, and as experts in multichannel marketing campaigns for the travel industry, Insight was the obvious product to develop” commented Sally Winfield, Accord Group’s Chief Operating Officer.
“The system’s capabilities are hugely exciting. With more leads from the same budget, Insight’s real time media intelligence could significantly improve your ROI” she added.
And just look at the early feedback.
Cost per passenger reduced by 40%
Insight’s information has enabled luxury river cruise and tour operator Scenic to more accurately track its media investment.
“We estimate that by using information from the platform the company has seen its cost per passenger fall as much as 40% – a huge reduction” explained Simon Whittle, Scenic’s Marketing Manager.
To find out more or to book a free demonstration, please call 0808 115 0159 or email us insight@accordgroup.co.uk