The dangers of holiday booking fraud is being highlighted for the second consecutive year by raising the awareness of common scams.
The campaign, part of Abta’s broader ‘look for the logo’ initiative, launches on Tuesday (March 4).
As well as publicising some commonly used tricks of the fraudster’s trade, it will offer advice on how to avoid becoming a victim.
The campaign will include new research from the City of London Police National Fraud Intelligence Bureau which highlights the scale of the problem.
Fraudsters are said to steal millions of pounds of holidaymakers’ money each year.
The aim is to encourage people to take important steps to avoid being defrauded, including looking for Abta membership when they book, thoroughly researching travel companies before booking and using secure payment methods online.
The campaign will also highlight how consumers and travel companies can report fraud to the relevant authorities.
Updated advice for consumers which go live on partner websites, including via a dedicated url: abta.com/fraud.
Abta head of communications Victoria Bacon said: “We are pleased to be partnering again with the NFIB, Action Fraud and Get Safe Online on such an important campaign.
“Fraudsters are swindling unsuspecting holidaymakers out of millions of pounds every year which is extremely distressing for the victims as well as damaging for the reputation of the travel industry.
“If we can raise awareness of the common scams, and provide advice on how to avoid being defrauded, then consumers will have more confidence when booking their holiday.”