All matches in this summer’s World Cup finals in Brazil are to be shown on ships in the Celebrity Cruises fleet.
Games will broadcast live on board ships sailing to Alaska, Bermuda and Europe, including departures from the UK.
Passengers will be able to view all 64 matches between more than 30 teams during the competition in June and July.
The line is planning viewing parties, football video game tournaments and other activities.
The World Cup will be shown in bars as well as on TVs in cabins.