A consumer-facing magazine aimed at high-end travellers has been produced for members of the Travel Network Group.
‘Discovery’ is personalised to each agent with their address, phone, email details and relevant Abta or Tta logo and will be sent to more than 120 members.
All the offers featured will be available on worldchoicetravel.co.uk and on the group’s in-house Honeycomb dynamic packaging system.
Members will also receive it as an e-brochure personalised with their call to action.
Group marketing director Si Prentice said: “All the products in the Discovery magazine are unique to the market, offering members a real opportunity to target segments of their local customer groups.”
The magazine is part of the group’s growth marketing strategy implemented at the end of 2013 to help members further grow their businesses.
Prentice added: “We have developed a number of new initiatives in the last few months, including another consumer magazine called Holidays Magazine and Worldchoice TV, all of which have been really well received by members.”