The UK’s leading marketing agency for the Travel Industry, Accord Group, has established a dedicated RTB (Real Time Bidding) trading desk to manage the surge in Travel clients utilising this service.
Interest in this relatively new digital marketing platform is growing at a blistering pace, and it is predicted that RTB will account for 24.7%* of all online video ad spend by the end of the year.
As a new technology that is revolutionising the advertising industry, RTB has re-invented traditional banner advertising – by using behavioural and demographic data to target ads at specific audiences, producing results like never before.
It allows advertisers to allocate budget to the best performers and adapt key messages, rather than having to wait until a campaign ends to get actionable learnings.
Accord have the technology and after 2 years’ experience using it, they have expertise that delivers results.
“It is predicted that RTB will grow nearly *twice as fast as the overall online video market over the next two years. We are ready for this at Accord. Whatever your objectives, and whatever your budget, our extensive knowledge of the online landscape can identify the best media to create awareness and engagement.” commented Sally Winfield, COO.
For further information please visit accordgroup.co.uk or email enquiries@accordgroup.co.uk
*Source: Forrester Consulting