A professor of strategy at the INSEAD business school in France with “significant” digital experience is joining the board of Thomas Cook.
Annet Aris will become a non-executive director from July 1.
She was previously a partner of McKinsey & Company in Germany where she was the only female partner for a number of years.
Aris holds various non-executive roles in Germany, Holland and Finland.
Cook chairman Frank Maysman said: “Following the ongoing progress with our transformation, we are pleased to be able to attract such a high calibre non-executive director to join our board.
“Annet has served at the highest levels at INSEAD and McKinsey for many years and has significant digital expertise, particularly in relation to the transition of businesses to online and the impact on company strategy and revenue modelling.
“Additionally, Annet has substantial non-executive director experience, acquired with a wide range of European companies across a spread of sectors.”
He added: “We recognise the benefits of diversity and with Annet’s appointment the board comprises four women and five men, of which four are based in the UK, three in continental Europe, one in Turkey and one in the US, who have a broad range of skills and experience that are relevant to our business.”
Aris said: “Considerable progress has been made with the transformation by the strong management team and there is significant potential for the future.
“I look forward to working with the board as it continues to develop the company’s strategy and am pleased to support the continued success of such an iconic brand.”