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New Freedom boss appointed

Thomas Cook has appointed a new boss for Freedom and The Co-operative Personal Travel Advisors.

Kelly Cookes will lead both businesses reporting to Joanna Wild, managing director of retail for Thomas Cook UK and Ireland.

Cookes has been relationships manager for Freedom since July 2013 and was previously commercial relations manager for Thomas Cook for nearly five years.

The announcement comes after Midcounties Co-op announced Alison Holmes was leaving Freedom to head up its consortium.

Wild said: “As Alison Holmes remains with us for the next three months this will allow a smooth transition and seamless handover with Kelly taking over in full in the summer.

“This will ensure we have the right management structure in place to support member’s busy lates trading season.

“Having previously worked with members as relationships manager, Kelly was the ideal candidate bringing her significant knowledge and experience of Freedom and CPTA business needs, as well as her wider knowledge and experience of sales and commercial roles in the travel industry.”

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