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Visit Greece is backing this year’s ‘Make Holidays Greener’ campaign, which aims to raise awareness of the need for cleaner and greener beaches.
Greece is to sponsor the initiative which will see travel companies organising beach clean-ups as well as promoting healthy ocean facts and tips to their customers next month.
Organiser The Travel Foundation has created a range of free resources to help companies to get involved.
Acting chief executive Salli Felton said: “We’re delighted that Visit Greece is on board. Their support will help us to spread the word that cleaner, greener beaches aren’t just important for tourism, they are essential for coastal communities and wildlife such as sea turtles too.
“Make Holidays Greener month is the travel industry’s chance to celebrate what they’re doing to keep beaches beautiful.”
Greek National Tourism Office director Christina Kalogera: added: “The focus of the Make Holidays Greener campaign on beaches links to the world-famous Greek shores, which are known for their clean and clear waters.
“Every year hundreds of beaches and marinas in Greece are awarded with the Blue Flag for environmental awareness and protection.
“As well as providing a wonderful holiday experience, Greek shores also support a diverse range of wildlife, including rare bird species and two protected species, the Monk Seal and Sea Turtle.”