The Travel Foundation has confirmed Salli Felton as chief executive. Felton has been acting chief executive since predecessor Sue Hurdle stepped down in February.

Chair of The Travel Foundation trustees Noel Josephides, said: “Salli has consistently proven herself while acting as chief executive and throughout the rigorous recruitment process.”

Felton has worked for the sustainable tourism charity for three years and took the role of acting chief executive in February 2013 when Hurdle went on maternity leave.

She previously worked as responsible business manager at Virgin Holidays. Hurdle had led The Travel Foundation since it was founded 11 years ago.

Josephides, who is also chairman of Abta and of tour operator Sunvil, said: “Salli impressed the recruitment panel with her passion for tourism’s potential to make a difference and her vision to build on the Travel Foundation’s considerable achievements over the past decade.

“We look forward to her applying her ideas in the coming months and years, to ensure we remain as effective and necessary in the future as we are now.”

Felton said: “I’m absolutely delighted to have this opportunity to lead the Travel Foundation into an exciting new phase.

“We’ll continue to advise, support and learn from the leading lights in our industry, while forging strong partnerships with a broader section of committed companies – big and small, UK and international.

“I have the support of a committed and talented team and I’m confident the time is right for our industry to make significant progress.”

The Travel Foundation launches its month-long annual Make Holidays Greener campaign next week, when the focus will be on cleaning up beaches.