An online programme aimed at providing Abta members with a “broad introduction” to sustainability in tourism has been introduced by the association.
The free ‘Better Places’ resource demonstrates the business benefits, as well as offering practical advice on how to set goals around sustainability, measure the success of these, and ultimately sell the benefits to consumers.
Five modules on the member area of abta.com condense the vast amount of information on sustainability more generally, focusing on what is most relevant to travel businesses.
The programme includes practical examples from members, told in their own words. Later on this year,
Abta members using ‘Better Places’ will also be able to complete a baseline assessment tool later in the year.
This will automatically generate an action plan, tailored for their business based on the individual answers they provide.
Head of destinations and sustainability Nikki White said: “It’s more important than ever before that stakeholders get behind sustainability but with such a vast range of info about this available online it can often be confusing knowing where to begin.
“In designing this programme, Abta has tried to make sure that the information is tailored to the specifics of travel industry businesses. We’ve focused on the actions we know have a material impact and made the process simple.
“We’re looking forward to getting as many members as possible to use ‘Better Places’ to drive their sustainability strategies forward.”