We continue with our feature that highlights members of the Association of Independent Tour Operators that sell through the trade. This week, we look at Florida and New England vacations.

Name of operator: Florida Vacations/New England Vacations.

Where is it based: St Albans.

History: Florida Vacations was established in 1988, while New England Vacations began operating in 1995.

The product: the organisation offers a unique selection of the very best villas and apartments throughout Florida, from Disney World to remote islands. Holidays to the six New England states comprise small country inns, outstanding resorts and family homes, ideal for romantic getaways and special occasions. Tailor-made holidays to both areas are a speciality.

How much business comes via agents? 45% (Florida), 55% (New England).

Member of AITO’s Campaign for Real Travel Agents scheme: yes.

Commission: 10%.

Bookings: 01727 841568 (Florida) 01727 837100 (New England).