Leading cruise agency Liverpool Cruise Club is changing its name to Vision Cruise following expansion into Australia and the US.

The family-run business, which has been operating for 25 years, is making the move in order to bring all the brands together under one name.

The company runs the Holiday and Cruise Channel on Sky and Freeview channels in the UK and also features on Australian television under a different trading name.

A travel and cruise agency has also recently opened in Florida.

Managing director Andrew Runacres said: “We have decided to bring all these brands together under one simple name, Vision Cruise, the new name for Liverpool Cruise Club.

“This will ensure there is no confusion in our global business. It provides us the advantage of being a global brand but still having the values of a family run business running all three offices.”

The company is run by Runacres and his wife, with their sons also working in the business.