HONG KONG is still struggling to regain its appeal following the handover to China, according to long-haul specialist Kuoni.
UK managing director Sue Biggs said the destination had slipped from third place in the operator’s list of top-20 long-haul destinations in1999 to fifth at the start of this year.
“It seems that more time is needed before holidaymakers will return in such high numbers, which is a shame as it still has the same marvellous attractions,” she added.
Neighbouring Singapore is performing much better, with a 40% increase in bookings through Kuoni last year and a further 11% rise in forward bookings this year compared with the same period in 1999.
Of all the destinations in the Far East, Malaysia saw the biggest growth in Kuoni bookings at 44% over 1998. Business for 2000 is up a further 26%.
“The destination is undoubtedly taking business from more expensive Thai beach holidays, thanks to its very competitive prices,” said Biggs.
Although Kuoni saw a 34% increase in bookings to Thailand last year, Biggs warned price hikes in the most popular resorts had led to a 6% drop in forward bookings this year.
“Successful growth in 1999 has led to over-ambitious price hikes for 2000, particularly in Phuket, Krabi and Koh Samui,” said Biggs.
“We have been able to negotiate some special offers to bring customers back from other destinations where prices are cheaper, and we hope the country’s tourism industry will take note of this warning sign.
She said that in spite of the price rises, Thailand is expected to retain its position as Kuoni’s overall top seller.
“The release of two major Hollywood films, Anna and the King and The Beach, both based in Thailand, will surely help keep this our number one destination,” added Biggs.