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Operator view: Caribbean family market potential

Tradewinds


“The Caribbean just isn’t where families usually choose to go for their holidays. St Lucia is perceived as a romantic destination for couples and we get few families. Things may change over the next few years, however, as I know St Lucian hotels are investing a lot in their family facilities.”


Tradewinds senior contracts manager Gordon Torrance.


Tradewinds price: seven nights all-inclusive stay at Mogan Bay leads in at £999.


Sunworld


“Most of our St Lucia bookings are adult-only but the Odyssey St Lucia offers some very competitive child prices and we are confident that in the future we will see family business increase.”


Sunworld senior long-haul product manager Andrew Bevan.


Sunworld price: seven nights all-inclusive at Odyssey St Lucia, which offers a children’s pool and children’s clubs among its facilities, start at £939.


Caribtours


“Families are a growth market for us and Windjammer Beach Resort is our most popular hotel. Its villa-style setting and specialist services such as free pizza delivery, free nanny service and excellent Kids Centre are ideal for families.”


Caribtours managing director Catherine Leech.


Caribtours price: one-week holidays at Windjammer from £1,163 room only.

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