Hotel prices have dropped significantly in cities across Europe this month over October with rates in Venice showing the greatest decline.
The cost of a hotel room in the Italian city dropped by 44% to an average of £109 month-on-month, according to latest figures from Trivago.
Rates across Europe’s 50 most popular cities fell by an average of 13% to an average of £86, compared to £99 in October.
The second and third-steepest declines were found in Florence, down 32% to £89, and Rome also down 32% to £86.
Prices also decreased in Spanish cities such as Barcelona, down 28% to £84, Seville, down 23% to £63, and Bilbao also down 23% to £60.
However, UK hotel prices remain relatively unchanged compared to October, but have increased by an average of 6% over November 2013.
The largest increase was in Norwich, where prices increased by 20% to an average of £110 per night, followed by Leeds, Glasgow, Birmingham and Bristol.
A Trivago spokeswoman said: “This November might be the best month to visit Italian cities such as Rome, Venice and Florence – temperatures are much milder than the UK, crowds are less and hotel prices are significantly cheaper.
“The same can be said for Barcelona, Lisbon, Athens, Seville and Bilbao.
“Paris is also worth mentioning – typically it is one of the most expensive European cities, but this month visitors can save an average of £41 in comparison to last month.
“Hotel prices across Europe have also generally decreased compared to this time last year. This can be seen in Paris, Rome and Barcelona, where prices are down by 8% in comparison to November 2013.
“Conversely, UK hotel have increased significantly compared to this time last year – by an average of 6 per cent, based on the 20 most popular UK cities. UK travellers might find their money goes further abroad this winter.”