Former World Travel Market chief, Fiona Jeffery (pictured, right), has joined the board of travel PR company Brighter Group as a non-executive director.
Jeffery sits on the UN world ethics committee for tourism, chairs the WTTC Tourism for Tomorrow Awards programme, is a board member of the Tourism Society and African Travel and Tourism Association and sits on the advisory board for the School of Hospitality and Tourism Management at Surrey University.
She headed WTM for more than 20 years and set up the international water aid charity Just a Drop in 1998. She was appointed an OBE in the 2012 New Year Honours list for services to the travel and tourism industry.
Brighter Group executive chairman, Steve Dunne (pictured, centre), said: “Brighter Group is undergoing tremendous growth at the moment and we have, for some time, been looking for someone to join our board to give us a wider perspective of business and industry expertise.
“Fiona’s credentials speak for themselves and the Brighter Group board felt she is just the person to help us in our next phase of growth. She will provide the board with a deep level of insight, knowledge and experience.”