Holiday Taxis says the pioneering work of Uber in the taxi sector has proved there is money to be made in the transfers niche that has been overlooked.

The UK firm launched a global affiliate strategy at PhoCusWright in Los Angeles this week under a new brand Conxxe (pronounced Conn ex e).

The new brand will provide a bespoke white label solution for travel firms to make more money out of ancillary travel product.

It hopes to attract a large number of small partners that will fully automate their transfer offering while working more closely with large scale bigger customers.

Conxxe is aimed at airlines, on- and offline agents, hotels and tour operators with a partner technology toolkit called AffiliTools.

This has been developed for third parties to build their own airport transfers offer and offers widgets to create targeted marketing to customers via follow-up email.

Higher volume partners are expected to integrate the transfer booking option into their existing booking flow via an API XML feed.

Headed up by Holiday Taxis managing director, Peter Hilton, Conxxe will supply product, offer competitive commission, operate in multiple currencies and offer customer service.

Hilton said: “We looked at how to expand and what we saw was there was a massive opportunity to pick up with all hotel groups and airlines.

“There is no global transfers provider so we want to be the company who grasps this opportunity and signs everyone.

“OTAs, tour operators, airlines and hotels have all realised they can monetise transfers. Uber has highlighted the fact that you can make money from booking these things.”

Hilton said experience in the UK, working with the likes of easyJet has shown that most transfers are booked within two weeks of travel.

Holiday Taxis model that has been established in the UK and Europe over the last 12 years which, it says, means it has the suppliers to back up its new affiliate strategy.

The white label product is already mobile responsive but Conxxe plans to further enhance its mobile offering by allowing on-demand in-resort bookings via app technology.