Former Hays Travel branch manager Debbie Watson has been named as new sales manager of Broadway Travel Group’s cruise division.

She joins with more than 28 years’ experience in travel and cruise at Hays Travel and previously at Tui.

Watson will develop a new cruise team at Broadway to ensure the highest standards of service levels and specialist product knowledge.

She said: “I am delighted to be joining Broadway Travel where I look forward to sharing my passion for cruise and developing the specialist cruise team.

“I love cruising and hope my enthusiasm will help attract customers new to cruise as well as offering offer regular cruisers exceptional service.”

Broadway Travel had of cruise, Adele McGough, said: “I am delighted to welcome Debbie on board to join us at such an exciting time for Broadway Cruise. She comes with a wealth of knowledge and experience to drive the cruise sales forward and support our joint partnerships with our key cruise line partners.”

The cruise division was established earlier this year and compliments Broadway’s other brands, Directline Holidays, Broadway Travel and Inspired Luxury Escapes.