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Number of agents completing Clia sales training doubles

The number of travel agents that completed Clia sales training modules in the last year has doubled.

The cruise body said 26,000 were completed by 6,000 agents, a year-over-year increase of more than 100%.

The modules cover a number of areas, including destinations, river cruising, shore excursions and how to get the most out of social media.

Agents that follow the Ocean of Opportunity cruise programme can achieve Masters accreditation.

To reach that level agents work through set learning modules, share experience with other agent members and undertake a range of specialist courses.

Eight such students were invited to a celebration lunch earlier this week with Celebrity Cruises’ managing director, Jo Ryzymowska, and Clia director, Andy Harmer.

Harmer said: “Clia continues to invest in training and sales tools to ensure agents are provided with not only the very latest information on cruising but also have access to a unique set of award winning resources.”

Harmer said Clia was still the only organisation recognised by the UK City & Guilds for the travel agent cruise training.

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