Online travel brands Qwerty Travel and Travel Interaction are to become part of the Broadway Travel Group.

Qwerty and Travel Interaction are both owned by Matt Somers.

Exact details of the agreement are expected to be revealed next week, with the partnership due to commence on December 1.

Somers said the move to Broadway would “open up opportunities” to build on a number of years of profitable growth under independent ownership.

He added: “The influencing factors behind the decision are the superior product we will have access to, the Top Dog technology system, and the whole Broadway management team.”

Somers said he did not envisage any staff changes as a result of the new structure, and said he expected his team to have access to greater opportunities following the move.

Adam Pardini, Broadway managing director, said: “Matt and team will be a tremendous asset to the group and we are delighted to welcome them all on board.

“We have had controlled growth over the past few years and see certain sectors of the market becoming increasingly challenging with a decreasing amount of routes to market available, more costly advertising options and more savvy consumers demanding higher quality products and improved value for their money.

“The aim at Broadway is to help reverse this trend for the group with new ideas, more efficient technology, access to greater product ranges and simply helping to enhance the current successful model.”

Pardini added that Broadway was targeting total transaction value of more than £200 million in the next 12 months, in addition to adding ‘one or two further partners’ to its consortium.